Profile
Marketing manager with nine years in consumer brands and e-commerce. Owns a R6 million annual budget across paid social, search, email and in-store. Leads a team of four and works closely with sales and product.
Experience bullets
- Grew online revenue from R18 million to R31 million in two years by moving spend from print to search and paid social.
- Launched a loyalty programme that reached 140 000 members in its first year, with members spending 22% more per visit.
- Cut cost per lead by 35% by rebuilding landing pages and testing offers every fortnight.
- Hired and led a team of four across content, performance and CRM.
Skills
Google AdsMeta AdsSEOEmail and CRMBudget managementBrand strategyGA4Team leadership
Show the budget you managed and the result per rand. Hiring managers want to know you can make money, not just spend it.