Digital Marketing Specialist CV Example

A sample structure for digital marketers: channels, campaign results, budgets, tools and the numbers that prove growth.

Profile

Digital marketing specialist with five years in e-commerce. Runs paid search and social campaigns, email and SEO, and reports on return on ad spend every week.

Experience bullets

  • Managed a monthly ad budget of R250 000 across Google and Meta, with a return on ad spend of 6:1.
  • Grew organic search traffic by 70% in a year with a content plan and on-page SEO fixes.
  • Built email flows for new customers and abandoned carts that now bring in 18% of online sales.
  • Set up conversion tracking in Google Analytics 4 so every campaign is measured the same way.

Skills

Paid searchSocial media advertisingSEOEmail marketingGoogle Analytics 4Content planningA/B testingReporting

Lead with results: traffic, conversions, cost per sale and return on ad spend. Mention any Google or Meta certifications, and link to a portfolio if you have one.