Profile
Digital marketing specialist with five years in e-commerce. Runs paid search and social campaigns, email and SEO, and reports on return on ad spend every week.
Experience bullets
- Managed a monthly ad budget of R250 000 across Google and Meta, with a return on ad spend of 6:1.
- Grew organic search traffic by 70% in a year with a content plan and on-page SEO fixes.
- Built email flows for new customers and abandoned carts that now bring in 18% of online sales.
- Set up conversion tracking in Google Analytics 4 so every campaign is measured the same way.
Skills
Paid searchSocial media advertisingSEOEmail marketingGoogle Analytics 4Content planningA/B testingReporting
Lead with results: traffic, conversions, cost per sale and return on ad spend. Mention any Google or Meta certifications, and link to a portfolio if you have one.